Lori Lewis

Billboard magazine's Paul Heine once wrote: "In one of radio's more bizarre career paths, Lori Lewis traveled from sidekick for Bubba the Love Sponge to Smooth Jazz Program Director of the Year. Using the air name Anita Wadd, Lewis worked with the notorious morning man when he dominated Tampa, Fla., radio at active rock WXTB." The article went on to highlight my journey and the importance of adapting & evolving.

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  In her role as Dir./Digital and Social Media Strategies, LORI LEWIS collaborates and helps create strategic and tactical digital programs, teaches behaviors behind the targets preferred channels, analyzes what channels will meet the goals of each client and how these tools integrate with radio and other products.   Over a 20 year radio career, LORI LEWIS starting out as a disc jockey on AC KSNE/(SUNNY 106.5)/LAS VEGAS. Other stations include Modern Rock KEDG/103.5 LAS VEGAS, Active Rock WGCX/104.1 MOBILE, Active Rock WXTB (98ROCK) TAMPA, and ultimately became Program Director for WOCT/B104 BALTIMORE & WSMJ 104.3 BALTIMORE.   LORI LEWIS then moved on and created her role as MULTI MEDIA CONTENT MGR., creating comprehensive digital and social programs for MIDWEST COMMUNICATIONS for three years before joining JACOBS. LORI LEWIS also authors the weekly column, "MERGE" at AllAccess.com.